Effective Date: September 09, 2026
Last Updated: September 09, 2026
Our Commitment to Responsible AI
At MoniPie Digital, we believe AI should create real value for people and businesses.
We use AI to help businesses transform, automate, market, operate, and grow. As AI becomes a bigger part of our work and the solutions we build, we are committed to using it responsibly, transparently, securely, and with appropriate human oversight.
Our approach is simple:
Use AI to create value, not harm.
This policy explains how MoniPie Digital approaches the responsible use of artificial intelligence across our business, products, services, and client engagements.
01. Purpose
This policy establishes the principles and practices we follow when using, developing, integrating, or delivering AI technologies.
It applies to AI used for:
- Digital transformation
- Business automation
- Performance marketing
- MarTech and customer experiences
- Data analysis and insights
- Content and creative development
- Software and technology solutions
- AI-powered products and services
- Internal business operations
Our goal is to use AI to improve efficiency, creativity, decision-making, and business outcomes while respecting people, privacy, security, and applicable laws.
02. Scope
This policy applies to MoniPie Digital employees, contractors, partners, and others working on behalf of MoniPie where AI technologies are used as part of their work.
It covers technologies including:
- Generative AI and AI assistants
- Machine learning systems
- AI-powered automation
- Chatbots and conversational AI
- AI analytics and decision-support tools
- AI-generated text, images, audio, and video
- Third-party AI platforms, APIs, and services
- AI solutions developed for clients
03. Our Responsible AI Principles
3.1 Human-Centered AI
AI should support people, not remove responsible human judgment where it matters.
We use human oversight when AI outputs can significantly affect people, businesses, customers, or important decisions.
AI-generated results are treated as assistance or recommendations where appropriate—not automatically as final truth.
3.2 Fairness & Non-Discrimination
We do not intentionally design or use AI systems to discriminate against people based on protected or sensitive characteristics.
Where reasonably possible, we consider potential bias and take steps to reduce unfair outcomes.
3.3 Privacy & Data Protection
We take privacy and confidentiality seriously.
We aim to:
- Use personal information only for legitimate purposes.
- Avoid putting confidential or sensitive information into public AI tools without appropriate authorization.
- Minimize unnecessary data collection.
- Protect client and business information.
- Consider data retention, security, and model-training practices when selecting third-party AI services.
AI does not change our responsibility to protect information entrusted to us.
3.4 Transparency
People should not be intentionally misled about the use of AI.
Where appropriate, we may disclose when content, interactions, or services involve AI, particularly where knowing this information is important to understanding or making decisions about the experience.
3.5 Accuracy & Human Review
AI systems can produce inaccurate, incomplete, biased, or misleading information.
We therefore expect appropriate human review before important AI-generated information, content, recommendations, or code is relied upon or published.
04. Prohibited Uses
MoniPie Digital does not intentionally use AI to:
- Deceive, manipulate, or exploit people.
- Facilitate illegal activities.
- Intentionally discriminate against individuals or groups.
- Exploit children or vulnerable people.
- Create harmful or abusive content.
- Impersonate individuals without appropriate authorization or consent.
- Clone a person’s recognizable voice or likeness without appropriate consent.
- Create deceptive deepfakes intended to mislead people.
- Build facial-recognition databases using images or videos without appropriate rights or consent.
- Make consequential decisions about people without appropriate human oversight.
- Violate privacy or data-protection requirements.
- Infringe intellectual-property rights.
- Circumvent security controls or enable unauthorized access.
We may restrict additional AI uses where a particular technology, application, or client engagement creates unacceptable risks.
05. AI, Intellectual Property & Copyright
AI-generated material does not automatically eliminate intellectual-property responsibilities.
When using AI, we aim to:
- Use content and data that we have the right to use.
- Respect copyrights, trademarks, patents, software licenses, and other intellectual-property rights.
- Review AI-generated material before commercial or public use.
- Avoid knowingly reproducing protected material without appropriate rights.
- Follow specific intellectual-property requirements agreed with our clients.
Client-owned information, materials, brands, and intellectual property remain subject to the applicable client agreement.
06. Client Data & Confidential Information
Client trust is fundamental to our work.
We do not intentionally submit confidential client information to public AI systems or third-party AI services where doing so would be unauthorized or inconsistent with applicable agreements and requirements.
Before using an external AI service with sensitive information, we consider factors such as:
- Data privacy
- Security
- Data retention
- Whether data may be used for model training
- Access controls
- Contractual requirements
- Applicable legal requirements
We aim to use the minimum information necessary for the task.
07. AI in Marketing & Content
AI may be used to support activities such as:
- Content creation
- Research
- SEO
- Campaign development
- Performance analysis
- Creative concepts
- Copywriting
- Personalization
- Marketing automation
- Data analysis
AI-generated marketing content is reviewed appropriately before publication.
We do not intentionally use AI to create fake customer experiences, fake reviews, misleading testimonials, deceptive claims, or unauthorized impersonations.
08. AI-Generated Images, Audio & Video
AI-generated or digitally altered media can create confusion when presented as authentic.
We aim to use synthetic media responsibly and avoid creating content intended to deceive people about whether something is real.
Where AI-generated or significantly altered content could reasonably be mistaken for authentic content, we may provide appropriate disclosure.
We also respect people’s rights and obtain appropriate permission before using recognizable personal likenesses or voices where required.
09. AI & Security
AI can introduce new security risks.
When developing or using AI-powered systems, we take reasonable steps to:
- Protect credentials and API keys.
- Restrict access to sensitive information.
- Review AI-generated code before deployment.
- Test AI-powered applications appropriately.
- Consider risks such as prompt injection, data leakage, unauthorized access, and misuse.
- Apply appropriate security practices throughout development and deployment.
10. Third-Party AI Tools
We may use third-party AI platforms, APIs, and services as part of our work.
Before using an AI service for sensitive or important purposes, we consider factors including:
- Privacy and security
- Data retention
- Model-training practices
- Reliability
- Intellectual-property considerations
- Contractual terms
- Business and operational risks
The use of a third-party AI service does not remove our responsibility to use it appropriately.
11. Responsibility & Human Oversight
Responsible AI is everyone’s responsibility at MoniPie Digital.
People working with AI are expected to:
- Use AI for legitimate business purposes.
- Protect confidential and personal information.
- Review important AI-generated outputs.
- Consider potential risks and unintended consequences.
- Follow applicable policies and client requirements.
- Report suspected misuse or responsible-AI concerns.
When a decision or outcome could have significant consequences, appropriate human involvement should remain part of the process.
12. Reporting AI Concerns
We encourage concerns relating to:
- Privacy
- Security
- Copyright or intellectual property
- Bias or discrimination
- Misleading AI-generated information
- Unauthorized use of personal information
- Harmful or deceptive AI applications
- Improper use of AI systems
Concerns should be raised through the appropriate MoniPie Digital internal or client communication channel.
13. Continuous Improvement
AI technology and its risks continue to evolve.
We will periodically review this policy and our AI practices as AI capabilities, industry practices, client requirements, and applicable laws develop.
Where necessary, we may update our processes, safeguards, and internal guidance to address new risks and opportunities.
14. Our Commitment
At MoniPie Digital, we see AI as a powerful tool for turning ideas into action.
We are committed to building and using AI in ways that are:
Responsible.
Transparent.
Secure.
Human-centered.
Focused on creating real value.